Hey there!
Luca here from Who2Industries.
If you’ve been around for a while, you might remember how we started: an IT services shop running on a self-hosted Bagisto instance. We offered installation, configuration and support for open-source software to individuals and small businesses.
That chapter is closed now.
What we were doing
The old model was simple: you paid us, we set things up for you. Nothing wrong with that — plenty of companies do exactly this. But somewhere along the way I asked myself a question I couldn’t shake: if my whole point is spreading FOSS and privacy, why am I gatekeeping the knowledge behind an invoice?
What changes
Over the last months we’ve been rethinking what Who2Industries should be. The answer surprised me, because it’s smaller, not bigger: instead of selling you managed services, we’ll teach you how to run this stuff yourself.
The services are gone. The knowledge is staying — and it’s free.
Why free?
Because that’s the point. Free and open-source software gives you ownership over your digital life, and I believe you shouldn’t have to buy that ownership back from someone else. Teaching self-hosting behind a paywall felt like teaching someone to swim but charging them for water.
I’ve been self-hosting for years — everything from git servers like Forgejo, ticket systems, password managers, media stacks, monitoring with Grafana, all the way down to reverse proxies and DNS plumbing. That’s a lot of real-world experience with real-world failure modes, and I want to write it all down so you can skip the parts where I spent a Saturday night cursing at container path mappings.
What you can expect
Expect posts on things like:
- Getting started with self-hosting: choosing your first server, Docker vs. Podman, and why quadlets might become your favorite thing
- Practical automation with Ansible (yes, I’m the guy who automates his homelab — it’s a lifestyle, not a choice)
- Running your own infrastructure: git hosting, ticketing, media servers, monitoring, backups
- Protecting your privacy, both online and offline
- Occasional DIY hardware projects, because software alone gets lonely
What about the videos?
Some of you know us from Odysee. I won’t rule out videos someday, but honestly? I never enjoyed producing them. Text is where I feel at home, and one perk of running your own company is deciding how you deliver information. So for now, it’s the written word.
The road ahead
Everything I learned building Who2Industries — the stacks, the scripts, the scars — gets published here. Take it, fork it, break it, make it yours. That’s how this is supposed to work.
Let’s enjoy this journey together.
Stay private. Stay root.
— Luca
Cover: Photo by Taylor Vick / Unsplash